A logo is simply one of the primary visual representations you create when you build a brand. As part of your brand’s identity, your logo should be easily identifiable and memorable. Your brand’s identity, on the other hand, utilizes all of your creative assets to influence public perception of your company.

In a nutshell, colors and typography are two of the most important key elements that play a crucial role in determining the success and failure of a website.  As a matter of fact, typography and colors used in a site are what makes the first impression.

Icons are a crucial part of any design system or product experience. Icons help us quickly navigate. They are language-independent. And best of all: they’re real tiny, so they don’t take up very much real estate. Icons are a fundamental part of a good design system and are very helpful for marketing materials.

Motion and interaction are part of user experience prototyping. Motion helps in enforcing and exploring what the interaction design is like and prototyping interactions help us define how a product works.